Design of communication materials for organization in the Silicon Valley region, devoted to conservation of the
natural environment, and of supporting agriculture and protecting open spaces.
The Greenprint brochure is a distilation of a detailed,
30-year conservation vision for Santa Clara County.
A brilliant and precedent-setting approach to describing an ecosystem’s importance: "This first-ever regional economic valuation demonstrates how
natural capital and its benefits directly support the region’s economic health and overall well-being. The value of Santa Clara County’s natural capital is
estimated between $162 and $386 billion. The value of the County’s benefits from nature (clean air, water supply and quality, reduced fire and flood risk,
wildlife habitat, pollination, healthy food and recreation) ranges from $1.6 to $3.9 billion annually." 70-page report and executive summary version.